Get Maximum Returns on Your Advertising Investment
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What You Need To Know About Google Ads Manager
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What Are Google Ads?
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Google Ads offers brands many ways to be seen:
- Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
- Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
- Video Ads: Video ads appear on YouTube before or during a video.
- Shopping Ads: These product listings appear in Google search results when users search for specific products.
How Google Ad Manager Works
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With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:
- Define your ad units – the designated locations on your website or app to display ads.
- Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
- The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
- Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
- Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.
